ResponseTap, a London, UK-based provider of a call tracking and analytics platform, secured £4m in Series B funding.
Backers included Beringea, which invested £2.5m via the ProVen Venture Capital Trusts, and £1.5m from Eden Ventures.
The company intends to use use the funds to accelerate expansion in the U.S. and to continue expand its UK development team.
Founded in 2008 by Ross Fobian, CEO, ResponseTap provides brands with a call tracking and analytics solution to understand the impact their marketing activities are having on inbound calls. Data can additionally be integrated with other tools including web analytics, bid management, CRM and call centre infrastructures. In conjunction with the funding, Stuart Veale, Managing Partner at Beringea, will join ResponseTap’s board.
Is is used by over 1,500 brands including including Tui, British Gas and AVIVA in the UK and build.com in the U.S, and 500 agencies.
The company, which has offices in London, Manchester and New York, employs over 50 employees.
FinSMEs
14/05/2014
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