Popdeem, a, Dublin, Ireland-based social Marketing startup, raised €500k in funding.
Backers included Delta Partners, Enterprise Ireland and some unnamed angel investors.
The company intends to use the funds to further accelerate its commercial development.
Initially formed in 2012 and led by CEO Richard Whelan, Popdeem is developing an influencer marketing platform that will enable brands drive peer to peer engagement across social networks.
Brands can integrate the technology into existing mobile apps using the Popdeem mobile software development kit and reward users for sharing experiences at specific brand locations or at events.
Customers can check-in or share photos on Facebook, Twitter or Instagram to redeem rewards.
The company was one of the first start-ups to accelerate its business in Wayra in 2012 / 2013.