Mashwork, a New York-based social insights firm, raised $1.5m in funding.
Unnamed early stage venture backers provided the funds.
The company intends to use the funds for the launch and continued development of the Canvs platform.
Led by Jared Feldman, CEO and founder, and Sam Hui, PhD, Chief Scientist, Mashwork has launched its proprietary Canvs, a social entertainment analytics platform that tells users the number of people who are talking about particular content, and how they feel about it.
Comedy Central, Spike TV, and truTV are among earlier beta users of the new insights platform.
FinSMEs
06/05/2014