JewelStreet, a Bideford, Devon, UK-based online jewellery marketplace, raised £200k in equity crowdfunding.
76 backers acquired am approx. 18% stake in the company via Crowdcube.
The company intends to use the funds to expand marketing efforts (PR, Search Marketing and a loyalty program), to prepare to launch into the US market in 2015 and to continue to improve the functionality of the website.
Founded by Mike Taylor, Rob Passmore, and Andy Jones, JewelStreet is an online marketplace providing customers with web boutiques to find unique, hand crafted jewellery. People can buy direct from the jeweller securely online, with delivery and high standards of packaging guaranteed. On the platform, designers sell direct and receive 75% of the retail price.