BeMyEye, a Milan, Italy-based innovative market research startup, raised €2 in funding.
Backers included 360 Capital Partners, RedSeed Investments, Capital B! and a pool of business angels led by Pietro De Nardis.
The company intends to use the funds to funding grow its “real-world analytics” in new markets.
Founded by Gian Luca Petrelli in 2011 and co-led by former GFK executive Luca Antonietti, BeMyEye allows major brands and retailers to measure key performance indicators inside stores via a network of on-demand workers, who – using a mobile app – perform audits, mystery shopping interviews and get sales leads on thousands of stores in few days while zeroing travel expenses.
Customers can log to BeMyEye platform to access – in real -time – to data analytics and galleries of pictures. Customers include Consumer Packaged Goods companies (Unilever, Henkel, Barilla, Perfetti-Van Melle, Colgate-Palmolive, Illy), retailers (Auchan, Conad, Finiper) telcos (Vodafone, H3g, Fastweb), etc.