Adform, a Copenhagen, Denmark-based ad tech company, raised $5.5m in Series B funding round.
Via Venture Partners made the investment.
The company intends to use the funds to expand its platform into the U.S., with sales efforts supported out of its Los Angeles and New York City offices, and grow in Europe.
Founded in 2002 by CEO Gustav Mellentin, Adform provides media agencies, trading desks, advertisers and publishers with a programmatic brand-led media platform. Its ad tech stack integrates media planning, buying, optimization and reporting into one system covering Demand Side Platform, Rich Media and Ad serving.
The company has offices in 15 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
06/01/2010: Denmark, Via Venture Partners Invests in Adform