XAPPmedia, a Washington, DC-based provider of an interactive audio advertising service, raised $3m in seed funding.
The company intends to use the funds to continue to develop and deploy its XAPPmedia advertising platform, XAPP Ads.
Founded in 2012 by Pat Higbie, CEO, and Frank Raines, a primary investor and Executive Chairman, XAPPmedia provides an interactive audio advertising service which connects consumers with brands by allowing listeners to interact with audio ads using only their voice. Just launched with National Public Radio (NPR), the company will expand the service to several other publishers throughout 2014.
FinSMEs
23/04/2014