Julep Beauty Raises $30M in Series C Financing

Julep_logoJulep Beauty, a Seattle, WA-based beauty brand which has taken a social approach to product development, raised $30m in Series C financing.

Backers included Azure Capital, Madrona Venture Group, Altimeter Capital, Andreessen Horowitz and Maveron.

The company, which has now raised $56m, will use the new funds to continue to expand operations.

Founded in 2007 and led by CEO Jane Park, Julep launches over 300 Julep branded, toxin-free nail, color cosmetics and skincare products each year. It creates new products based on crowd sourced customer feedback via online focus groups, real-world brainstorming sessions, Facebook, Twitter, YouTube and Pinterest – and then integrates this into the development process to launch nail polishes, skincare products, color cosmetics, and beauty tools.

In May, the company will release The Plié Wand, a nail polishing tool created and funded by customers.



28/02/2013: Julep Raises $10.3M in Series B Financing

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