flexReceipts, an Orlando, Fla-based provider of an enhanced digital receipts solution, closed a $1.4m Series A funding.
The round was led by venVelo, a Winter Park, Fla.-based early-stage venture fund, with participation from The Florida Institute for Commercialization and Public Research, Florida Angel Nexus, Angel Round Table, Angel Street Capital, and TiE Tampa Angels.
The company intends to use the funds to expand its sales and marketing efforts and develop the solution.
Led by Tomas Diaz, CEO, flexReceipts provides an enhanced digital receipts solution that offers retailers a post-sale opportunity to communicate with their customers. The company’s enriched receipts aim to build customer loyalty, allowing retailers to embed custom video, make product recommendations and offer targeted promotions as well as monitor spending habits and shopping trends.
Its patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts.