Bloglovin, a Taby, Sweden-based platform that helps users follow and track their favorite blogs, closed $7m in Series A funding.
The round was led Northzone with participation from existing investors Betaworks, Lerer Ventures, White Star Capital and Bassett Investment Group, as well as new personal investments from the Babble and SoulCycle founders. In conjunction with the funding, Par-Jorgen Parson, General Partner, Northzone, will join the Board of Directors of Bloglovin.
The company intends to use the funds to recruit new people, accelerate plans to grow the users and the blogger base across key categories including Fashion, Beauty, Food, and DIY, and introduce new engagement and personalization features.
Founded in 2007 by Mattias Swenson, Daniel Swenson, Patrik Ring, Dan Carlberg and Daniel Gren, and led by Joy Marcus, CEO, Bloglovin is a platform that pulls users’ favorite blogs into a feed, and allows them to discover content in fashion and lifestyle, based on taste, interest and social connections.
It has a base of more than 500,000 bloggers from around the world reaching 16 million active users from around the world and is available on the web, iOS and Android.
The company is hiring (read here).