AdsNative, a Berkeley, Calif.-based platform provider that enables publishers to sell various kinds of native ads directly to advertisers, raised a funding round.
The financial terms were not disclosed but reports said that the transaction amounted to $2m.
The round was led by InterWest Partners with participation from Onset Ventures, Foundry Group Angel via AngelList, KBS+ Ventures and ad-tech angels such as Mike Kerns, Barry Honig and others.
Led by Satish Polisetti, CEO, Max Gutman, CTO, Kuldeep Kapade, Head of Publisher Development, and Dhawal Mujumdar, Head of Product, AdsNative provides a platform that enables publishers to sell various kinds of native ads directly to advertisers. In addition to managing direct-sold campaigns, it enables to add any number of native networks/exchanges and automatically ensures maximum fill-rates and revenue.
Customers include premium publishers such as Politico, SourceForge, and Rant Media Network.