Operative Media, a New York-based provider of solutions for media companies to manage their digital ad business, received a US$11m venture debt financing.
Wellington Financial LP, a privately-held specialty finance firm, provided the funds.
The company intends to use the proceeds to continue to enhance the platform, expand global operations and develop new offerings for publishers.
Led by Lorne Brown, Chief Executive Officer, Operative Media provides media companies in digital, television, radio and print with cloud-based software and outsourced ad operations support, to package, sell, traffic, and collect more revenue on advertising products.
It has more than 200 clients globally including WSJ, The Weather Company, MSN.com, Daily Mail Group, Bauer Media and Comcast.
The company is backed by venture capital firm Edison Ventures.