Handshake, a New York City-based sales order management platform for wholesalers, raised $8m in Series A funding.
The round was led by new investor Emergence Capital Partners, with participation from current investors SoftTech VC, MHS Capital, High Peaks Venture Partners.
The company intends to use the funds to expand platform capabilities in eCommerce, moving it beyond a mobile application into an omni-channel commerce platform with a comprehensive service offering with 24/7 customer support, implementation consulting and customer success programs.
Founded in 2010 and led by CEO Glen Coates, Handshake provides wholesalers with a sales order management platform, featuring mobile apps for field sales and B2B eCommerce solutions. Wholesale sales reps use the company’s tablet application to write orders while in the store and at trade shows, benefitting from up-to-date inventory data and prior sales history.
Customers include Bugaboo, Roland, Skip Hop, and Silhouette.