CPXi, a New York, NY-based global digital media holding company, closed a $30m funding round.
Business Development Corporation of America (BDCA) provided the funds.
The company intends to use the proceeds to grow its platform and for general corporate purposes.
Led by CEO Mike Seiman, and newly named President Jeff Hirsch, current CMO, CPXi provides programmatic creative and programmatic media technology and services.
The company has four primary divisions:
– bRealTime, offering programmatic solutions for both demand and supply side partners;
– Simplixity, providing full service media execution for brands, agencies, and direct marketers;
– Affiture, an affiliate network driving performance objectives; and
– AdReady, providing a self-serve platform for programmatic creative and media placement.
It provides multi-screen messaging, leveraging display, social, mobile, and video advertising.
The company also expanded its Board of Directors with Nick Pahade, CEO at Poptent, and Janet Balis, Partner and CRO at betaworks, joining.