Cobrain, a Bethesda, Maryland-based provider of cross-merchant personalization engine, raised $3m in seed funding.
Backers included multiple angel investors and individuals. Their names were not disclosed.
The company intends to use the funds to advance its personalization engine.
Led by founder Rob McGovern (former CEO of CareerBuilder.com), Cobrain operates a cross-merchant personalization engine that curates the inventory of more than 300 retailers. Using graph database technology and its proprietary “Collaborative Intelligence Algorithm”, it personalizes each user’s shopping experience identifying others who have similar purchase histories and finding areas of overlap.
To date, the company has partnered with retailers including Macy’s, Nordstrom, GAP, and Under Armour, among many others.
FinSMEs
19/03/2014