Percolate, a New York–based provider of a content marketing platform, secured a funding from WPP (LSE: WPP).
The investment – of undisclosed amount – is part of a strategic partnership between the two companies. Read the reasons of deal here.
Founded by Noah Brier and James Gross in January 2011, Percolate provides Fortune 500 brands with a technology platform to create content at social scale.
The company, which is backed by GGV Capital, First Round Capital and Lerer Ventures, is hiring.