Celery, a San Francisco, CA-based “pre-commerce” store builder for online and mobile shopping, raised $2m in seed funding.
Backers included Y Combinator, SV Angel, Max Levchin and other investors.
The company intends to use the funds to build the team and extend platform features.
Founded in 2012 by CEO Chris Tsai, Celery provides a pre-order storefront that allows companies to sell products before they’re ready to ship. Launched in May, Celery helps avert chargebacks for companies taking pre-orders or selling on backorder, by allowing them to take credit cards immediately and charge when they’re ready.
Customers include Pebble Smartwatch, 3Doodler, Airtame, Rigidbot, Neptune Pine and Omate Truesmart.