Turn, a Redwood City California-based provider of a marketing software and analytics platform, raised $80m in Series E funding.
The round was led by two large investment firms and new investors ClearBridge Investments, Firsthand Technology Value Fund (NASDAQ: SVVC), Northport Investments and Pine River Capital Management and current investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures.
Turn’s software helps global marketers plan, execute, and analyze cross-channel digital marketing campaigns.
The company intends to use the improve its technology platform, data science and machine-learning algorithms, and cross-channel and data-focused products, as well as to continue to expand globally.
The company has 350 employees across five continents with more than 20 offices worldwide
Led by Bill Demas, president and CEO, Turn provides three real-time marketing applications:
– Audience Suite, an enterprise data management and audience planning platform;
– Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and
– DataMine, a data exploration, optimization and warehousing solution purpose-built for marketers.
The company works with top brands, agencies and trading desks, including Accuen, Aegis, AMNET, Chrysler, Experian, Microsoft, OMD, Thomas Cook, Toyota, Travelers, Verizon, VivaKi and Zales.
With this Series E round, it has raised over $135m.
06/01/2011: Turn Secures $20M in Series D Funding