LiveIntent, a New York e-mail marketing company, closed a $20m Series C funding.
The round was led by Bullpen Capital with participation from lpha Capital, Valor Capital and VR.
Led by Matt Keiser, LiveIntent provides a cross-channel platform for brands to engage subscribers. The company delivers real-time display advertising within email on any device, at the time a message is opened.
It provides ad serving, DSP/trading desk and exchange capabilities for advertisers, agencies, and publishers.