Zubie, a Charleston, SC-based connected car service provider, raised $10m in Series A funding.
Backers included Castrol innoVentures, Comporium, Inc., and OpenAir Equity Partners. In conjunction with the funding, John M. Barnes, Jr., executive vice president – marketing & business solutions for Comporium and Jonathan Tudor, venture director for Castrol innoVentures will join Zubie’s Board of Directors.
Launched nationally in September, the Zubie Service uses a cellular device — the Zubie Key — to plug directly into a car’s On-Board Diagnostics (OBD) port and capture valuable vehicle and driving data for car owners and drivers — car diagnostics, family safety location-based alerts, driving behavior reports and features to make daily driving easier – including travel coordination tools.
The Zubie Service is currently sold through Amazon.com, BestBuy.com, the Zubie.co Storefront, Telesales and via channels for enterprise customers and is iPhone and Android-compatible.
The driving and vehicle data that Zubie captures can also be used by enterprise partners in the Insurance, Automotive Services and Advertising industries.
Led by Tim Kelly, chief executive officer, the company was formerly known as GreenLight Connectivity Solutions and has operational offices in the Minneapolis area.