Shift, a Los Angeles, CA-based provider of a real-time marketing platform, raised $6m in Series B funding.
The round, which brought total financing to $14m to date, was led by DN Capital.
The company intends to use the funds for international expansion of its open marketing cloud.
Led by James Borow, co-founder and CEO, Shift provides an Open Marketing Cloud that allows users to collaborate across organizations in order to manage content, unlock actionable data, build and optimize campaigns.
The company’s platform also provides access to a suite of marketing apps which includes SHIFT Media Manager, a social advertising app.
It also has additional offices in Palo Alto, Chicago, New York and London. For more information.