Walkbase, a Turku, Finland-based provider of a marketing optimization platform for brick & mortar retailers, raised €3m in Series A funding.
Backers included SBT Venture Capital and Olli-Pekka Kallasvuo, former CEO of Nokia, who joined Walkbase’s advisory board.
The company intends to use the funds to strengthen its sales, marketing and customer-insight teams, as well as expansion in EMEA and Russia.
Led by Tuomas Wuoti, CEO & Co-Founder, Walkbase has developed a platform to measure, understand and optimize customer behaviour, where smartphone-enabled shoppers move from online to offline channels while they search, research, and purchase products.
It offers online/offline campaign analysis and forecasting tools for CMOs who are continuing to digitalize retail marketing budgets. Current clients include specialty retail brands, fashion and apparel retailers, casinos, and airports.
FinSMEs
12/11/2013
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