Veenome Inc., an Arlington, VA-based provider of a platform that creates data from online video, raised $1m in funding.
Backers included both new (Clay DeGiacinto and Ahmed Al Darmaki) and existing investors.
The company, which has raised $2m to date, intends to use the funds to continue to expand its business and tech development head count.
Led by CEO Kevin Lenane, Veenome provides ad networks with a platform to monitor and audit publishers, and publishers with tools to understand their own content.
The company’s data-as-a-service company translates video into machine-readable data. Its core API product automatically identifies the visual contents in video and returns those as a data — tags, keywords, categories, etc., to increase ROI for video platforms, publishers and advertising networks.