Rokt, an Australian digital marketing startup, raised $8m in funding.
Backers included Square Peg Capital, Greg Roebuck, Lachlan Murdoch and John Ho.
The company, which has been valued at $US50m, intends to use the funds to expand internationally, firstly in the US.
Led by CEO Bruce Buchanan, Rokt provides a digital referral platform to connect both large and small publishers across online and mobile channels to their audiences and distribute offers and promotions.
The company has a team of 45 and services clients such as eBay, Gumtree, Australia Post, Webjet and OZSALE.
FinSMEs
28/11/2013