Rayneer.tv, a Zurich, Switzerland-based personalized music television startup, raised $2.2m in Series A funding.
According to startupticker.ch, Backers included Zurcher Kantonalbank, Swiss internet TV service Wilmaa.com, and others including Andreas Widmer, CEO Y&R Group Switzerland. Widmer, Helmut Dietl, Professor at the University Zurich and Thomas Gabathuler, founder of Wilmaa, will join rayneer.tv’s board.
The company will use the funds to integrate rayneer.tv into Wilmaa.com, develop an app for Samsung’s Smart TVs and expand to Eastern Europe.
Founded in 2011 by OIiver Flueckiger (CEO) and Yannick Koechlin (CTO), Rayneer analyzes music preferences and socio-demographic information of users and their friends through social networks and provides a personalized music TV channel via mobile app, whose beta version was launched one year ago.
The service is free for its users.