Appoxee, a Tel Aviv, Israel-based provider of a mobile app engagement platform, raised $1.8m in additional seed funding.
The round, which brought total funding to $2.4m, was led by Lazarus Israel Opportunities Fund and Moshe Lichtman with participation from existing investors Cyhawk Ventures and Oryzn Capital.
The company intends to use the funds for product development and expansion of operations in the US, with plans to open an office in San Francisco by end of year.
Led by Itay Levy, CEO, Appoxee provides a cloud-based mobile app engagement platform for app publishers to deliver push notifications, in-app messaging, multi-app messaging, and rich messages to iOS and Android users each month.
It also offers audience profiling, location targeting, campaign analytics, etc.
The company powers a wide range of engagement campaigns across a variety of app categories including games, news, entertainment and utilities and has worked with companies like Social Point, Sygic and Win.com.
In addition to the funding, the company has also hired Dennis Mink, former CMO at DudaMobile, to head up global marketing.