Groupon Acquires SideTour

Groupon (NASDAQ: GRPN) has acquired SideTour, an online platform for consumers to book and host activities.

The amount of the transaction was not disclosed.

Founded in 2011, led by Vipin Goyal, CEO, and backed by Foundry Group and RRE Ventures, SideTour selects hosted events that connect customers with qualified experts who help them discover more about things they’re passionate about in their cities. Events are gatherings, averaging 12 attendees, and span food, drink, architecture, history, art, etc. SideTour currently offers more than 500 public and private events with more than 400 hosts using the platform.
Hosts include chefs, artists, Olympic medalists, casting directors and sommeliers.

SideTour, which currently operates in four cities — Chicago, New York, Philadelphia, Washington D.C. — with plans to expand to additional markets over the next few months, will continue to operate as a separate entity for some (undefined) time, and Groupon will distribute their events to its 43 million active customers through its email, web and mobile channels.



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