BoostCTR, a San Francisco, CA-based ad optimization startup, raised $8m in Series B financing.
The round was led by Battery Ventures, with participation from existing investors Javelin Venture Partners and Western Technology Investment. In conjunction with the deal, Brian O’Malley, a Battery General Partner, joined the board.
The company, which had previously raised $4m in financing, intends to use the capital to scale its sales organization and expand into social, display and mobile advertisements.
Founded in 2009 by David Greenbaum, chief executive officer, BoostCTR aims to help enterprises increase the effectiveness of their online ads by focusing on copy and image generation to create timely messaging to drive conversions per impression. Its proprietary solution combines a marketplace of over 1,000 skilled freelance writers and image specialists with optimization algorithms to pick the right words and produce the images that have the best conversion rate.
The company, which currently drives optimization and insights across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook, just hired Shawn Kernes as new chief technology officer and senior vice president of product.
BoostCTR is hiring.