Study: Startup Coverage Influences VCs

Coverage matters for startups. According to a new study by global public relations firm Zeno Group, venture capitalists’ investment decisions are influenced by top-tier media brands and journalists.

More than three quarters of VCs have contacted a startup after reading about it in the news, especially in Silicon Valley tech media outlets.

The most-followed journalists on Twitter are: Kara Swisher, AllThingsD (69%), Walt Mossberg, The Wall Street Journal/AllThingsD (61%), Dan Primack, Fortune Term Sheet (50%), Sarah Lacy, PandoDaily (39%) and Adam Lashinsky, Fortune (38%).
The Wall Street Journal (Dow Jones), The New York Times and TechCrunch count for nearly 50% of the media presence on Twitter among top vcs.

95% of the Forbes Midas List – the magazine’s annual ranking of its Top 100 VCs – have a presence on LinkedIn,
But only 64 of the Forbes Midas List are on Twitter, and three of those users have never Tweeted

Another finding shows that startup senior executives should foster direct relationships with venture capitalists on social networks and at live events. Industry conferences are still the most effective channel to staying connected to VCs, followed by social media such as LinkedIn and (then) Twitter.
Facebook, AngelList and Quora ranked lower.



Join the discussion