SmartyPants Vitamins Raises $2.59M

SmartyPants Vitamins, a Venice, CA-based provider of nutrient dense gummy supplements, raised $2.59m on a convertible note.

Current and new investors including Lei Dei and Melissa Kasper Shapiro have backed the company via CircleUp, a crowdfunding investment platform that helps small consumer and retail companies raise money directly from a community of sophisticated accredited investors.

The company intends to use the funds to accelerate its marketplace growth strategy, expand the trade marketing support and hire new executives.

Launch in the fall of 2010 by Courtney Nichols Gould, Co-CEO, SmartyPants combines a full multivitamin, Omega 3 DHA & EPA and over 100% RDI of Vitamin D to make a gummy vitamin, which is free of artificial flavors, colors, preservatives, gluten and casein and use organic and natural sweeteners (no high fructose corn syrup).



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