RUN, a New York City-based developer of mobile-focused programmatic ad technology, raised $1.5m in funding.
Verizon Ventures, the strategic investment arm of Verizon Communications, made the investment.
The company intends to use the funds to grow through advanced product development and continue adding people through 2013 (http://www.rundsp.com/#careers).
Led by Seth Hittman, CEO, and COO, Dan Schwartz, RUN currently provides clients with a programmatic buying platform with self-serve or managed service capabilities, all backed by real-time, up-to-the-second analytics. Features include a proprietary mobile signature product, which enables cookie-less ad targeting and conversion tracking across all operating systems and devices.