Roombeats, a Berlin startup that provides Image-based Content and Affiliate Marketing solutions, raised a high six figures first round of financing.
Backers included Creathor Venture and High Tech Gruenderfonds, which are placing approximately €500k. Additional funding was provided by Digital Pioneers, an investment firm belonging to Heiko Hubertz, founder of Bigpoint.
Founded in April 2012 by Markus Berger-de Léon and Florian Beba, Roombeats provides manufacturers with a complete solution to Image Content Marketing by linking images to relevant product and brand information and then distributing this throughout the Web.
For publishers and bloggers, the company offers Affiliate Marketing with pictures. Readers who discover a product image can learn more about this item and have a link to buy it.