Retention Science, a Santa Monica, Calif.-based provider of retention marketing solutions, raised $750k in seed funding.
The backer was Forerunner Ventures.
The company intends to use the new financing to expand its product development and sales teams (read here).
Led by Jerry Jao and Andrew Waage, Retention Science provides a big data platform to help e-Commerce businesses retain and re-engage customers by generating behavior predictions. The company leverages a Customer Profiling Engine that analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers.
20/07/2012: Retention Science Raises $1.3M in Seed Funding