Lytics, a Portland, Oregon-based customer intelligence platform, raised $2.2m in seed funding.
The round was led by Rembrandt Venture Partners with participation from Voyager Capital.
The company plans to use the funding to hire staff, accelerate development of the platform, and support and grow customers.
Led by James McDermott, CEO, Lytics collects, analyzes and consolidates data from web, mobile, email, social or any integrated system such as ExactTarget, Salesforce, Eloqua, SendGrid, Urban Airship and Push.io to provide a solution that enables marketers to segment data from any source, create targeted audiences and trigger relevant interactions with consumers in real time.
The company is currently in private beta with enterprise companies including two major retailers and a top cable television provider.
FinSMEs
10/08/2013