LeadiD, a Philadelphia, PA-based neutral, privacy-friendly, trusted arbiter of lead transactions, raised an additional $1m in capital from Genacast Ventures.
The company intends to use the funds to continue to grow hiring new people, expanding its presence in consumer verticals such as education, mortgage, insurance and short-term loans, and enhancing its technology and product.
Founded in January 2011 by Ross Shanken, CEO, LeadiD is an independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. LeadiD allows Lead sellers and lead buyers to make real-time decisions based upon definitive origin and history flags that are predetermined.
Earlier this year, the company launched:
– LeadiD Marketplace, a source for marketing solutions that support the LeadiD standard. Solutions in the marketplace are fully integrated with LeadiD, and are offered “on-demand” for implementation and enhanced results.
– LeadiD TCPA Compliance app, which provides a way to obtain and demonstrate definitive confirmation that the proper TCPA (Telephone Consumer Protection Act) disclosures were present during the lead event and that the consumer did in fact provide express consent.
FinSMEs
13/08/2013