Jebbit, a Boston, MA-based pay-per-performance ad network, closed an additional $1.25m in funding.
The round was led by Data Point Capital, with participation from existing investor Boston Seed Capital. In conjunction with the funding, Data Point’s founder Scott Savitz, will join Jebbit’s Board of Directors.
The company intends to use the capital to build out sales and tech teams to bring to market other innovative products in the mobile and video advertising spaces.
Co-founded by CEO Tom Coburn and COO Jonathan Lacoste, Jebbit has developed interactive ad technology that aims to drive consumer engagement and action by attaching questions to existing online content (display ads, video ads, webpages, etc.) and rewarding consumer interaction. Questions can serve to boost brand awareness, gain consumer insights, for direct sales and customer acquisition, and to enhance social media engagement.
Advertisers only pay when a consumer interacts with the content, verified by a correct answer or action.
In return for engaging, consumers are given cash and deal rewards.