The amount of the transaction was not disclosed.
The acquisition aims to advance GoDaddy’s strategy to provide service-oriented businesses with a solution to create, manage and update their menu and service lists and give them complete control of their digital identity to get more customers.
Started in 2011 at Massachusetts Institute of Technology (MIT) by Rene Reinsberg, CEO, Locu is used by more than 30,000 businesses, including restaurants, spas, salons, accountants, photographers and home remodeling companies, to promote their services across its partner network. It says it reaches more than 200 million consumers per month through its partnerships with Yelp, YP.com, Foursquare, TripAdvisor and Facebook.
In April 2012, the company had raised $4m in Series A venture capital funding (read here).
Following the acquisition, Locu will continue to operate out of its San Francisco and Cambridge, Mass., offices and is actively hiring for both locations. All of the employees are joining the GoDaddy team.