Falcon Social, a Copenhagen, Denmark-based SaaS social media management platform, raised €6m (approximately $8m) in funding.
The company intends to use the capital to continue to invest in its technology platform and to expand its international sales & marketing efforts.
Customers include Swarovski, Orangina Schweppes, Stena Line, Deutsche Telekom AG, Warner Music, Conde Nast and First Hotel Group.
Led by Ulrik Bo Larsen, CEO and Founder, Falcon Social provides a social media management platform which allows marketing departments to create, launch and measure social media campaigns in real time across multiple social media types such as Facebook, Twitter, Google+, YouTube, Instagram, and display ad networks.
It features Real Time Content Previewing and Reach Tracking, which allow users to see exactly how content will appear before it is posted and how it performs in real time immediately it is posted on social media channels, the Collaborative Calendar, which diarizes the details and images of every piece of content planned for distribution across marketing teams, as well as the Real Time Content Reach Performance, which shows how many people have looked at content by the hour.
22/07/2012: Falcon Social Raises Venture Capital Funding from NorthCap Partners