Branded Reality Raises Seed Funding

Branded Reality, a Liverpool, UK-based provider of a mobile technology platform that integrates with advertising campaigns and enables brands to give free samples to consumers, raised a seed funding round.

The North West Fund for Digital & Creative provided the capital.

The company intends to use the funds to further develop the technology and marketing of the service.

Founded by CEO Paul Finnegan, Development Director Omar Saeed, and US sales director Ian Smith, Branded Reality allows consumers to request samples from their mobile device, prompted by campaign collateral such as posters or magazines, and provides valuable information back to the brands.



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