Jifiti, a Columbus, Ohio and Shivtei, Israel-based developer of an in-store gift-giving app, closed a $2.5m seed funding round.
Backers included Simon Property Group, Schottenstein Stores Corp. and Jesselson Capital.
Led by CEO Yaacov Martin, CMO Shaul Weisband, and CTO Meir Dudai Jifiti aims to drive in-store sales for participating merchants by offering a gift giver the ability to scan and purchase an item in-store—or select from trending gifts inside the app—and “teleport” it to a recipient, the giftee, who immediately gets a Jifiti in-app gift notification in the form of a personalized digital gift card on his/her phone. The giftee can then redeem the gift in any of the retailer’s U.S. locations after selecting the appropriate size, color and style, or apply the voucher toward an entirely different product.
Among the others, the company currently works with retailers like Gap, Sephora, Gamestop, Barnes & Noble, Nike, Hot Topic, Brookstone, Banana Republic, Columbia Sportswear, Athleta, Old Navy.