Raises $100K in Funding, a Bangalore, India-based web startup that provides consumers with a comparative platform to make better buying decisions, raised $100k (Rs.55 Lakhs) in funding.

Raju Vanapala, the founder-CEO of Way2SMS, provided the capital.

The company intends to use the funds to strengthen the technology and data team.

Launched in October 2012 by CEO Naman Sarawagi and Anil Bhat, the startup collects first hand data about standard products and through its proprietary algorithm scores the products based on features. The application also suggests if a product is rightly priced, as compared to alternatives available in the market.
The web application currently helps with purchases for mobiles and tablet computers. New product categories like laptop, camera and other consumer durables will be added over the next few months.



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