Adbrain, a London and New York-based developer of a real-time, multi-screen ad platform, raised $1.5m in seed funding.
Backers included Notion Capital, Nick Hynes (CEO and Co-Founder of Somo), media and technology entrepreneur Sacha Carton (Ogmenta and Co-Founder of Ad Pepper Media), Tobin Ireland, Anil Hansjee (Google, IDG Ventures, Shazam and Lionhead) and serial tech investor Chris Mairs.
The company intends to use the funds to hire new people to develop the platform (read here).
Led by Gareth Davies, Co-Founder and CEO, Adbrain will offer a real-time multi-screen advertising platform for agencies and brands looking to create, manage and optimise campaigns from a single interface.
The mobile advertising functions of the platform will be made available to users in Autumn 2013, while its multi-screen capabilities will come online in early 2014.