youAPPi, a Raanana, Israel-based provider of a mobile application distribution and content monetization platform, secured $1m in funding.
The backer was Glilot Capital Partners, an Israeli-based early stage venture capital firm.
The company intends to use the funds to extend its matching and mobile application recommendation algorithms and for marketing and sales expansion.
Founded in 2011 and led by Moshe Vaknin, CEO, youAPPi provides a mobile application discovery, monetization and user acquisition platform. The company’s technology aims to discover, match and display in real-time contextual, relevant and personalized apps to each individual user within the mobile publishers’ content.