uberMetrics Technologies, a Berlin, Germany-based monitoring startup, raised a seven-figure Series A financing round.
Backers included Klingel Group and High-Tech Gründerfonds.
The company intends to use the funds to continue to develop its services and their reach.
Founded early in 2011 by CEO Patrick Bunk as a spin-off from Humboldt University Berlin, uberMetrics Technologies develops a media monitoring tool – called UMT Delta – for the analysis of corporate communication in social media, TV, radio and print channels. UMT Delta shows the reach and distribution of corporate messages in order to identify viral processes and influencers in real time and to enable a faster response to current developments.
Clients include Microsoft, BMW, Zalando and TÜV Rheinland.
The company currently employs a young team of 18 people.