InsightSquared Secures $8M in Series B Funding

InsightSquared, a Cambridge, Mass.-based provider of a Salesforce Analytics product for small and midsize businesses (SMB), secured $8m in Series B funding.

Backers included new investor DFJ and existing investor Atlas Venture, which seed-funded InsightSquared and led its Series A (read here).

The company intends to use the funds to accelerate further development and reach of its leading Software-as-a-Service (SaaS) sales and marketing analytics product.

Led by Fred Shilmover , co-founder and CEO, InsightSquared provides a Salesforce Analytics for small and midsize businesses (SMB) to improve sales performance and increase team productivity.

The company, which also added Court Cunningham, CEO of Yodle, to its Board of Directors, and Mark Roberge , SVP Sales and Services from HubSpot, to its Board of Advisors, currently employs 50 people. 



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