TripAdvisor (NASDAQ: TRIP), the Newton, MA-based online travel research company, acquired technology and people from CruiseWise, Inc., a former online cruise booking agency.
The terms of the acquisition were not disclosed.
CruiseWise’s team and functionality will be integrated into the online cruise guide Cruise Critic. Launched in October 1995 by The Independent Traveler, Inc., which was acquired as a subsidiary of TripAdvisor in 2007, Cruise Critic® offers a comprehensive resource for cruise travelers, which features more than 100,000 cruise reviews and hosts a large online cruise community where users share experiences and opinions with fellow cruisers.
Commenting on the acquisition, on the company’s web site the team release this short message:
CruiseWise is On a New Journey!
Thank you for visiting CruiseWise. We are embarking a new voyage with Cruise Critic, where you can expect to see some of the same helpful planning tools you loved on Cruise Wise in the near future.
CruiseWise is no longer selling cruises. If you have previously booked a cruise with CruiseWise, please email [email protected] with any questions and we’ll get back to you as soon as possible.
We look forward to helping you in the very near future!
The CruiseWise Team
Led by Steve Kaufer, co-founder and CEO, TripAdvisor is the world’s largest travel site famous worldwide for its advice from real travelers, which manages and operates websites under 20 other travel media brands.