Quill (Formerly called iTrigga), a London, UK-based content creation platform, raised £1m (approximately US$1.5m in funding.
Backers included Julie Meyer’s Ariadne Capital, Shakil Khan (Spotify, Summly, buy.at), Rupert Ashe (Graze, Videojug), Karen Hanton (toptable.com), Andrew Burge (King Content, iSUBSCRiBE), Nick Beare (BBC Worldwide, LGI), Peter Read (Techlightenment, Songkick) and Andrew Grahame (Mr & Mrs Smith).
The company intends to use the funds to grow its management team in the UK and abroad, to expand its specialist, multi-lingual writer and editor base, and to accelerate the global roll out of its technology platform.
Founded in 2011 by Ed Bussey, Quill provides businesses with web-optimized content on any topic and in any language.
The company’s technology platform manages the workflow and quality assurance of a global network of writers, editors and video producers, across 30+ languages.
Other content services include:
– strategy – designing tailored content plans for clients;
– customized news feeds for client websites; and
– content distribution, including blogger outreach, automated social publishing and article syndication.
Customers include Shop Direct Group, Swiftcover/AXA, WPP and Aegis, among others.