Simpleview, Inc., a Tucson, Arizona-based provider of software and digital marketing services to Destination Marketing Organizations (DMOs), closed an equity investment with Ridgemont Equity Partners.
The company’s existing management team, led by CEO Ryan George and President Rich Reasons, has invested alongside Ridgemont, and will continue to run the business. The amount of the transaction was not disclosed.
The investment is intended to enable Simpleview to grow by scaling its service offering and expanding its customer reach, both nationally and globally.
Working with more than 200 U.S. and international clients, Simpleview provides a cloud-based comprehensive technology platform which connects DMOs around the world to travelers, meeting planners, and local businesses.
Services include Customer Relationship Management software, Content Management Systems, interactive marketing services and a vertical ad network.