According to the company’s blog (read here), PayPal acquired Iron Pearl, a Palo Alto-based startup that provides customer acquisition and engagement solutions.
The amount of the transaction was not disclosed.
Founded by Stan Chudnovsky and James Currier, Iron Pearl has developed tools and methodologies based on an innovative comprehension of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling.
Stan Chudnovsky will assume the role of Vice President of Growth and James Currier will serve as a Growth Advisor to the company. The new Growth team will focus on growing PayPal’s user base and engaging existing customers more actively by leveraging data to develop innovative marketing approaches and product initiatives.
FinSMEs
13/04/2013