Collective Bias, a Bentonville, Arkansas-based provider of social shopper media solutions, completed a $10.5m Series A funding.
The round was led by Updata Partners.
The company intends to use the funds to accelerate key business initiatives including growing the team (read here) and expansion to international markets.
Led by John Andrews, co-founder and CEO, Collective Bias is a social shopper media company dedicated to increasing share of voice, SEO, and sales for brands and retailers including Tyson, Nestle and Smart & Final. It operates Social Fabric, a proprietary community of over 1,400 shopping-focused influencers, which combines members’ shopping experience and product usage through stories that are published online and shared with friends and followers.
The company has satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London.
The financing process was facilitated by Gridley & Company, LLC, a New York-based boutique investment bank.